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While it can seem like ranking high for a specific keyword is magic there is actually a system you can use to help determine the best keywords that you should target to show up in Etsy searches.
How to use seo for etsy. When someone searches for your Etsy shop the page title theyll see in search results is your shop title so pack those 55 characters with keywords someone might use to find your shop or items. Ive seen people put internal SKU numbers there so they can easily keep track but they are losing sales as a result. When you use SEO you are optimizing your work in order to be found through the search function on Etsys website.
Your shop title will also become the page title for your shop page. There are several ways to learn which keywords buyers use. Really the first 30 or so characters are vital.
This is the text a person sees in the search engine that links to your shop. Go to Etsy Amazon Handmade or other online marketplace. The algorithm is judging shops to see which ones buyers will most likely enjoy.
Know Your Customer Knowing your ideal customer helps with SEO because you will want to know how they think about and describe your products. For example Amie Cunningham of ThiefBandit Kids uses her shop title to describe what she sells. Just having all the words in the title can also help but less than it used to.
Use an Etsy SEO tool. Do not put anything in there that is not essential. This is based on sound SEO practices that I have used to rank well in Google for over 15 years.
The same goes for the language used by those same buyers. You can edit your shop title by going to Shop Manager and clicking the pencil icon next to your shop name under Sales Channels. This is the text a person sees in the search engine that links to your shop.
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